Success in any market requires a bulletproof product plan
and clearly articulated positioning, put into the context
of measurable business benefits. It also requires a dedicated
campaign of market education through a variety of channels
and methods.
To ensure these issues are properly addressed, Delphi works
with vendor clients on product and market strategy from
conception to execution. Our services provide a comprehensive
framework to align all aspects of product development, marketing,
and distribution under a single, market-driven strategy.
This approach allows you to select from individual services
or a turnkey set of services across the entire product lifecycle.
Our services include:
- Identification and definition of whole product requirements
- Articulation and refinement of core messaging for company
and product
- Stratification of the competitive landscape and development
of a conceptual map identifying market threats and opportunities
- Development of product positioning for optimal competitive
advantage
- Articulation of a concise "elevator pitch"
capturing the business context of key product differentiation
- Execution of a market outreach campaign with third-party
validation of product differentiation, including Delphi-branded
positioning papers
- Determination of proper pricing structure and the development
of a formal Return On Investment (ROI) Analysis and reusable
scenario-based sales tool
- Alignment of sales, marketing, and development teams
around core messaging and positioning
- Development and execution of an externally integrated
sales and marketing methodology, including market
and product-based sales training
- Sales Training on the market and key business benefits
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