Corporate Instinct
In the 1980s and early 1990s, Microsoft's user interface was clearly overmatched by Apple's. A few years later, Microsoft's inferior Internet strategy put them well behind Netscape, seemingly out of the Internet race. And yet, despite trailing at the outset, Microsoft continues to come out ahead whenever it competes. Why? What does Microsoft have that other would-be industry champions lack? It's called corporate instinct.
Corporate Instinct is the sixth sense that enables an organization to react by applying its knowledge and people faster than its competition. It is the reason some companies are able to continually identify and succeed in new markets, while others are passed by; why some companies are prepared to benefit from good ideas from within, while others seem to lack a basic understanding of themselves, their employees, and their abilities; why some companies are primed to react to the changing demands of the marketplace while others are rendered helplessly numb.
What do you need to know to help your own firm develop corporate instinct? How do you avoid being one of those firms that is continually caught unawares, out-thought and out-performed? Read Corporate Instinct: Building a Knowing Enterprise for the 21st Century.
Drawing on interviews with 350 companies from across the economic spectrum, Corporate Instinct offers a detailed road map for developing your own corporate instinct and a comprehensive context for understanding how and why this sixth sense offers enduring competitive advantage.
Praise for "Corporate Instinct":
"Koulopoulos has utilized his wide experience as an entrepreneur and top management advisor to add a completely new perspective on the phenomenon of corporate success. The idea of corporate instinct is a strong antidote to the 'tried and true' management concepts that simply don't work any longer." - Geoffrey James, Author, Success Secrets from Silicon Valley, Business Wisdom of the Electronic Elite
"Corporate Instinct provides a profound contribution to better understanding the evolution of businesses as they attempt to meet the competitive challenges in today's marketplace. This is a must-read for all executives who want to better understand the inextricable linkage between organizational success and the effectiveness of the people within the organization, and to allow them to successfully lead their organizations into the future." - Edward G. Lewis, Former Assistant Secretary for Information Resources Management in the Bush Administration
"The book moves fast; and, at the conclusion, the reader feels that a tour de force briefing has just occurred, that Koulopoulos has something valuable to say which must be shared with others." - Tom Brown, Publisher of the MANAGEMENT GENERAL online newsletter.
