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Service-Oriented Architecture (SOA) Summit October 19 - 20, 2005 - Hotel del Coronado, CA in Conjunction with BPX 2005

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Speakers

Sandeep Arora

Project Planning Strategies for Successful BPM Initiatives

Sandeep Arora
Technical Lead and Noted Author, FM Global

Wednesday, October 19, 2005 - 9:45am - 10:45am

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Bio:
Author of Business Process Management: Process Is the Enterprise and the Technical Lead for enterprise strength mission critical BPM Systems at FM Global, Sandeep is responsible for designing, architecting and managing BPM Systems, one of the world's largest commercial and industrial property insurance providers. Founded in 1835, FM Global today insures over a third of the Fortune 1000, as well as leading international corporations. For the past four years at FM Global, Sandeep has designed and implemented enterprise strength mission critical BPM systems, EAI projects, large scale N-tier Internet projects, SOA based systems, Voice Response Units and client server applications. In this session Sandeep will share his experiences at FM Global, as well as a consultant for Fortune 500 companies including Lockheed Martin, AMS, Pitney Bowes, Swiss Bank (now UBS) and Avon Products.



Luc Clement

UDDI: the Keystone of SOA Discovery, Reuse, Governance and Service Lifecycle Management

Luc Clement
Co-Chair, OASIS UDDI, Specification Technical Committee

Wednesday, October 19, 2005 - 2:00pm - 2:45pm

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Bio:
Luc Clement is Co-Chair for the OASIS UDDI Specification Technical Committee, and a Program Director at Systinet responsible for the rapid growth of the industry's leading Systinet Registry and Systinet's Governance product line. Formerly a Microsoft UDDI Program Manager, Luc is well-known in the UDDI community and has been heavily involved with the UDDI specification for several years as an author and editor of the UDDI v2 and v3 specifications. In his thought provoking session Mr. Clement will discuss how UDDI as the registry standard fits in to SOA as its system of record. Also examined will be the related activities around the Web Services Policy Framework (WS-Policy), Web Services Distributed Management (WSDM), security (WWS), orchestration (BPEL) and portals (WSRP).

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Abstract:
Visibility, reusability, adaptability and manageability are the essential requirements for SOA provided by a registry, yet SOA registry technology and UDDI, the registry standard, are poorly understood. This presentation will provide a rationale and set of requirements for having a registry as a core foundation component for a service oriented architecture. Using approaches used by adopters, this presentation will demonstrate how a registry can be effectively deployed to encourage reuse and provide SOA governance and lifecycle management.
During this session attendees will gain a:

  • Clear understanding of SOA Registry requirements
  • Thorough introduction to UDDI, the standard for registry
  • Practical overview to deploying an enterprise registry for SOA to meet enterprise governance and lifecycle management goals



Open Source Entrepreneurship: Business Models That Work

Winston Damarillo
Founder, Simula Labs

Wednesday, October 19, 2005 - 11:00am - 12:00pm

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Bio:
Winston Damarillo is Chief Executive Officer, managing partner and co-founder of Simula Labs. A proven serial entrepreneur with a track record of building successful technology start ups, Winston is also the founder of Gluecode Software, an open source application infrastructure company that he grew to profitability before selling to IBM. Winston is also a co-founder of Exist Engineering. Since its inception in 2001, Exist has maintained profitable operations while growing at over 100 percent annually. Prior to his roles at Gluecode and Exist, Winston was among the highest performing venture capital professionals at Intel Corporation, helping lead the majority of his investments to either a successful IPO or a profitable corporate acquisition. Winston's Intel career also included leadership roles in managing strategic software relationships, channel development, product engineering and new business development. He began his career in technology in 1992 with Apex Technologies, a pioneer in electronic medical claims processing solutions. Winston received his B.S. in Industrial and Mechanical Engineering from De La Salle University, in Manila.

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Abstract:
Join this session to learn more about a proven approach for locating, developing and operating open source companies based on standardized selection criteria and business models that re-define the economics of traditional software start-ups. The session's speaker will share his experience building successful open source companies including Gluecode, LogicBlaze and Mergere.



From High-Maintenance to High-Leverage

Winston Damarillo
Founder, Simula Labs

Wednesday, October 19, 2005 - 2:00pm - 2:45pm

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Bio:
Winston Damarillo is Chief Executive Officer, managing partner and co-founder of Simula Labs. A proven serial entrepreneur with a track record of building successful technology start ups, Winston is also the founder of Gluecode Software, an open source application infrastructure company that he grew to profitability before selling to IBM. Winston is also a co-founder of Exist Engineering. Since its inception in 2001, Exist has maintained profitable operations while growing at over 100 percent annually. Prior to his roles at Gluecode and Exist, Winston was among the highest performing venture capital professionals at Intel Corporation, helping lead the majority of his investments to either a successful IPO or a profitable corporate acquisition. Winston's Intel career also included leadership roles in managing strategic software relationships, channel development, product engineering and new business development. He began his career in technology in 1992 with Apex Technologies, a pioneer in electronic medical claims processing solutions. Winston received his B.S. in Industrial and Mechanical Engineering from De La Salle University, in Manila.

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Abstract:
The open source development model presents a unique platform for transforming high-maintenance legacy systems into high-leverage software assets. Both commercial software vendors and internal application developers can leverage the open source model to escape legacy cost centers in favor of pursuing greater innovation and higher-margin operations. Yet while the potential is beginning to be understood, few have successfully leveraged the opportunity offered by opens source business model. In this session Damarillo and Palmer will guide you through the open source landscape, presenting a framework for gaining optimal leverage of existing assets. You will gain an understanding of how the unique community-driven, peer-based model for open source presents the fulcrum for transforming your role from that of an "owner" to a "contributor." You will learn how the next phase of the commercial open source business model will unleash a new wave of technology entrepreneurship, and how you can leverage this for your own organization.



Daniel Foody

Taking SOA from Conceptual Architecture to a Successful Implementation

Daniel Foody
CTO, Actional

Thursday, October 20, 2005 - 1:45pm - 2:15pm

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Bio:
Named one of InfoWorld's Top 25 CTOs, Dan Foody is an active participant in the Web services standards community, including WS-I and OASIS, where he spearheads Actional's contributions on the OASIS Web Services Distributed Management Committee (WSDM). Foody's experience with distributed systems technologies including middleware, integration and Web services, gives him a broad knowledge of the complexities and requirements for managing real-world enterprise software deployments. He is the author of various standards, and contributed significantly to the OMG standard for COM/CORBA interworking. Read his blog at: http://soa-zone.com/



Dr. Stephane Gagnon

The "SOA" Model for Service-Oriented Development of Applications (SODA)

Dr. Stephane Gagnon
New Jersey Institute of Technology & Integration Consortium

Wednesday, October 19, 2005 - 3:00pm - 3:45pm

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Bio:
Jointly appointed with the School of Management and the College of Computing Sciences in the Department of Information Systems, Dr. Stephane Gagnon is an Assistant Professor at the New Jersey Institute of Technology, and co-chair of the International Workshop on Business Services Networks. His research focuses on developing new decision models for business adopters sourcing applications through the Service-Oriented Architecture (SOA).



John Grabski

Measuring Value in the Supply Chain

John Grabski
Supply-Chain Expert, ClearMomentum

Wednesday, October 19, 2005 - 9:45am - 10:45am

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Bio:
John Grabski has founded and developed four successful companies in industries ranging from electronic component manufacturing to software, and is currently active in the R&D of intellectual property for Clear Momentum. He is the pioneer of several new strategies for measuring and optimizing value in the supply chain, including Optimal Asset Usage (OAU), an approach to measuring asset velocity to optimize free cash flow. His work in OAU was recently cited by CFO Magazine as a new supply-chain metric capable of helping managers gauge the right speed for asset turnover, and may offer a "compelling reason to move to activity-based costing."

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Abstract:
In this session Mr.Grabski helps participants understand new and emerging methodologies such as measuring the free cash flow impact of individual suppliers, a customer or service, including Optimal Asset Utilization strategies and the role of Activity Based Costing in the supply chain.



Tushar Hazra

Applying BPM to Outsourcing and Offshoring

Tushar Hazra
Managing Director, Perot Systems

Wednesday, October 19, 2005 - 2:00pm - 2:45pm

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Bio:
Tushar K. Hazra, Ph.D., is Managing Director for the Technology Integration practice under the Commercial Solutions group at Perot Systems Corporation. In his role as the Managing Director, Tushar is responsible for providing strategic, technical, and operational direction to the practice. A former CTO at several Fortune 500 firms, Tushar specializes in service-orientation, component-based enterprise application development, integration, and deployment including facilitation of strategic vision, sourcing, business requirements gathering, analysis and design, architecture, and prototypes as well as compliance to industry standards. In recent years, Tushar helped Fortune 50 clients in building IT strategies, charting iterative and incremental enterprise-level initiative road maps, and deploying portals and Web services.



Tushar Hazra

Developing a Successful Enterprise Information Architecture

Tushar Hazra
Managing Director, Perot Systems

Thursday, October 20, 2005 - 3:15pm - 4:30pm

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Bio:
Tushar K. Hazra, Ph.D., is Managing Director for the Technology Integration practice under the Commercial Solutions group at Perot Systems Corporation. In his role as the Managing Director, Tushar is responsible for providing strategic, technical, and operational direction to the practice. A former CTO at several Fortune 500 firms, Tushar specializes in service-orientation, component-based enterprise application development, integration, and deployment including facilitation of strategic vision, sourcing, business requirements gathering, analysis and design, architecture, and prototypes as well as compliance to industry standards. In recent years, Tushar helped Fortune 50 clients in building IT strategies, charting iterative and incremental enterprise-level initiative road maps, and deploying portals and Web services.



SOBA, Frameworks and Legacy Transformation

Russell Keziere
Senior Director of BPM Marketing, Pegasystems, Inc.

Wednesday, October 19, 2005 - 9:45am - 10:45am

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Abstract:
The fact that SOBA is used to describe both a service oriented business application and a particularly thick Japanese buckwheat noodle is perhaps not as coincidental as you might think. The risk of creating "noodle code" within a service oriented environment -- without a good framework and proven methodology -- is as high as creating good old fashioned spaghetti code in a traditional client-server environment. Perhaps that is also why so many enterprise IT organizations have elected to try SOA by the slice -- using it to focus on specific multi-point and point-to-point integration projects to complement and in some case ameliorate current EAI initiatives. Pegasystems will present its approach that stresses the importance of intent-led transformative process management to help instantiate appropriate methodology, evolve re-usable and cohesive solution frameworks that are iteratively reality-checked, as well as leveraging this capability for legacy infrastructure transformation.



Rules & BPM: Leveraging Declarative Rules with Procedural Flows

Dr. Setrag Khoshafian
VP of BPM Technology, Pegasystems, Inc.

Wednesday, October 19, 2005 - 3:00pm - 3:45pm

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Bio:
One of BPM's early pioneers, Dr. Khoshafian is the author of several books on computing and business process management, including the "Introduction to Groupware, Workflow, and Workgroup Computing published by John Wiley and Sons in 1995. At Pegasystems, Dr. Khoshafian is responsible for leading product direction and BPM technology strategy, and is also involved in numerous technology, marketing, alliance, and customer initiatives. Prior to his role at Pegasystems, Dr. Khoshafian served as Senior Vice President of Technology at Savvion. He represents Pegasystems Inc. in various BPM standardization bodies. In addition to BPM, he is a noted expert on SOA, object-orientation, and database technologies.

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Abstract:
In this session you will explore how business rules are declarative, process flows are procedural, and why the combination of the two is essential for business process management. You will receive a taxonomy of business rules and an understanding of how to realize optimal BPMS execution through rules, in particular with regards to handling agility and change.



David Linthicum

Why Coordination and Transactions are Key to Building an Operational SOA

David Linthicum
Former CTO and Author of Next Generation Application Integration,

Thursday, October 20, 2005 - 10:00am - 10:45am

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Bio:
David S. Linthicum is an internationally known application integration and service oriented architecture expert. In his career David has formed many of the ideas for modern distributed computing including EAI (Enterprise Application Integration) and B2B application integration, and Service Oriented Architecture (SOA), approaches and technology in wide use today. Dave is the former CTO of Mercator and has held key technology management roles with a number of organizations including CTO of SAGA Software, Mobil Oil, EDS, AT&T, and Ernst and Young. In addition he was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities. David keynotes at many leading technology conferences including eB2B Marketplace World, eB2B World, Software Development, eBusiness World, EAI Summit, B2B Application Integration Summit, Enterprise Integration, e-Business Integration, Computing Without Bounds, iEC, iEB, and COMDEX. In addition, David has authored over 500 articles for major computing publications, and has monthly columns in several popular industry magazines. David has authored or co-authored six books including David Linthicum's Guide to Client/Server and Intranet Development, and the ground breaking and best selling Enterprise Application Integration released in 1999. His latest book, Next Generation Application Integration, was just released and is already a best seller. Read his blog at: http://blogs.ittoolbox.com/eai/cto/



Defining a Business Services Architecture: Creating a Framework for Services Orchestration

Emilio Lopez-Gabeiras
Founder and CTO, Fuego, Inc.

Thursday, October 20, 2005 - 2:15pm - 3:00pm

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Bio:
Emilio Lopez-Gabeiras brings more than two decades' experience in software and senior management to the company. Mr. Lopez-Gabeiras is responsible for the technology strategy and product architecture design for Fuego. As a professor at Austral University, he also plays an instrumental role in the company's success by recruiting the "best and brightest" Java programmers to the development lab in Argentina where Fuego has experienced zero turnover. In 1997, Mr. Lopez-Gabeiras was named Argentina's Entrepreneur of the Year by Ma-ana Profesional. Before Fuego, Mr. Lopez-Gabeiras was software director for Sun Microsystems, Argentina, where he acted as a visionary in identifying and evaluating key products and companies for the Java market.



Frank Martinez

Building a Scalable & Extendable SOA Fabric Using a Services Networking Approach

Frank Martinez
CTO, Chairman and Co-founder, Blue Titan Software

Thursday, October 20, 2005 - 9:15am - 10:00am

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Bio:
Frank Martinez is a recognized expert in the area of distributed, enterprise application and infrastructure platforms focused on driving development of scalable service-oriented infrastructure software that integrates business processes and information enterprise-wide. Frank's reputation as a technological visionary is demonstrated by a record of bringing innovative and commercially successful software solutions to market. Frank has had operating roles as a senior executive of several VC-backed firms, and was instrumental in building Intershop Communications into a multi-billion dollar public company in less than three years. Frank was recently named an InfoWorld Innovator by InfoWorld magazine and has also been named one of 25 leading IT innovators by CRN.

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Abstract:
How do organizations balance near-term project success with long-term infrastructure reliability as they build service-oriented architectures (SOA) that leverage their Web services efforts? By employing an incremental approach to deploying SOA, based on a well-planned enterprise-wide SOA architecture, architects and IT can be successful with their enterprise SOA initiatives. This session will address how to approach SOA deployment and management for multiple lines of business from a process point of view. It will also cover implementation of SOA at the project level to enable delivery of immediate benefits while allowing room for expansion to an enterprise-wide SOA. Learn how real customers have leveraged a services networking approach to SOA to simplify the scope of their business processes, seamlessly span heterogeneous technology environments, mitigate the variances of business processes, and exponentially accelerate the speed of business process implementation.



Derek Miers

Developing an Effective Process Architecture

Derek Miers
co-chair BPMI.org, Enix Consulting Limited

Wednesday, October 19, 2005 - 11:00am - 12:00pm

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Bio:
Derek Miers is the founder of Enix Consulting and is one of the industry's best-known thought leaders, whose Process Product Watch (PPW) assessments rank among the most widely-read analysis on BPM and workflow. An elected board member of BPMI.org, Mr.Miers was recently appointed to the position of Co-Chairman.

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Abstract:
Designing appropriate process architecturesÑone that truly reflects the needs of both procedures and practicesÑis not a trivial exercise. This is not a technology problem but one of business design. The problem is that most see processes as somehow static in a fixed hierarchy when, in fact, they are dynamic and connect with each other in a dynamic network.
This session will consider the role of process architecture generally and introduce a reliable methodology for developing process architectures that truly reflect the needs of the organization (at any level of granularity). The aim is to provide a neutral start point that underpins the development of an effective reference process architecture. Too often, the current set of processes is normally taken for granted and merely reflects the existing functional hierarchy of the business. When it comes to developing effective process architectures, one is normally trying to build a set of process components (services) that can be instantiated and re-used as needed. It will also touch on issues found in multi-domain businesses, how to go about balancing the need for global processes versus local standardization and variation.



Eric Newcomer

Efficiency and Economy: Unlock the Value of Legacy Assets Using the SOA

Eric Newcomer
CTO, IONA

Thursday, October 20, 2005 - 8:30am - 9:15am

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Bio:
One of the industry's most respected authorities on the technologies of Service Oriented Architecture, Eric Newcomer is Chief Technology Officer at IONA, responsible for its technology roadmap and direction as it relates to standards adoption, architecture, and product design. He is co-author of the critically-acclaimed Understanding SOA with Web Services, as well as Principles of Transaction Processing and a contributor to The Future of Software published in 1995 by MIT Press. He was a charter member of the XML Protocols Working Group at W3C and is a representative to UDDI.org. Read his blog at: http://www.iona.com/blogs/newcomer/



Annrai O'Toole

Build to Last or Build to Change: Leveraging SOA for Managing Business in the Face of Uncertainty

Annrai O'Toole
CEO, Cape Clear Software, Inc.

Thursday, October 20, 2005 - 11:15am - 12:00pm

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Bio:
Since the 1980s Annrai has been at the heart of the software industry's efforts to reduce the cost and complexity of integrating business systems to increase efficiency and deliver valuable new services online. O'Toole co-founded Iona Technologies in 1991 and in 2000, he joined Cape Clear Software as Chief Executive Officer where he is responsible for the company's vision and strategy for simplifying IT integration. Read his blog at: http://www.capeclear.com/annrai/



From High-Maintenance to High-Leverage

Nathaniel Palmer
Vice President and Chief Analyst, Delphi Group

Wednesday, October 19, 2005 - 2:00pm - 2:45pm

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Bio:
Nathaniel Palmer is Delphi Group's Chief Analyst. For over a decade, he has served as the firm's chief thought leader in the area of business process software and management strategies. He was the first individual to be awarded the title of Laureate in Workflow, a distinction today held by business process professionals worldwide.

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Abstract:
The open source development model presents a unique platform for transforming high-maintenance legacy systems into high-leverage software assets. Both commercial software vendors and internal application developers can leverage the open source model to escape legacy cost centers in favor of pursuing greater innovation and higher-margin operations. Yet while the potential is beginning to be understood, few have successfully leveraged the opportunity offered by opens source business model. In this session Damarillo and Palmer will guide you through the open source landscape, presenting a framework for gaining optimal leverage of existing assets. You will gain an understanding of how the unique community-driven, peer-based model for open source presents the fulcrum for transforming your role from that of an "owner" to a "contributor." You will learn how the next phase of the commercial open source business model will unleash a new wave of technology entrepreneurship, and how you can leverage this for your own organization.



Robert Pillar

Developing a Successful Enterprise Information Architecture

Robert Pillar
Managing Director, Borland

Thursday, October 20, 2005 - 3:15pm - 4:30pm

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Bio:
Robert Pillar is a process evangelist, mentor, educator, entrepreneur, and senior consultant. He is actively involved in strategic direction formulation, process development adaptation, and integration deployment management. He has worked with numerous Fortune 500 organizations in these capacities. He has managed multiple enterprise- PMOs and advised on the implementation of many others. Mr. Pillar has spoken in numerous conferences in the Process and RequirementÕs Management space as well as having written numerous articles. His experience spans two Big 5 consulting firms as well as several key players in the development software arena. He resides in Austin, Texas and is currently a Principal Consultant for a major development software organization.



Jared Rodriques

Achieving Competitive Technology Advantage: Tools & Technologies for SOA

Jared Rodriques
CTO & CEO, Skyway Software

Thursday, October 20, 2005 - 10:45am - 11:15am

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Bio:
Listed as "one to watch" among InfoWorld's 2002 list of technology innovators, Mr. Rodriguez is an author of the Universal Description, Discovery and Integration (UDDI) specification. Prior to founding Skyway in 2001, Jared created the first Internet marketplace software in 1996 and sold it (TRADEX) for $5.4 billion to Ariba in 2000. After Ariba acquired TRADEX in the late 1990s, Rodriguez served as CTO at Ariba and a Principal of Armada Venture Capital Group, an early-stage venture capital firm. Read his blog at: http://www.bloglines.com/blog/JaredRodriguez



Dr. Jon Siegel

Using the Model Driven Architecture (MDA) to Design and build SOA Applications

Dr. Jon Siegel
VP of Technical Transfer, Object Managment Group (OMG)

Wednesday, October 19, 2005 - 11:00am - 12:00pm

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Bio:
Dr. Jon Siegel heads OMG's technology transfer program,with the goal of teaching the technical aspects and benefits of the Model Driven Architecture (MDA) based on OMG's modeling specifications UML, the MOF, XMI and CWM. Siegel's scope also includes OMG's industry-standard middleware, the Common Object Request Broker Architecture (CORBA) and the Object Management Architecture (OMA) comprised of the CORBA services, facilities, and the Domain specifications in vertical markets ranging from healthcare, life sciences, and telecommunications to manufacturing and financial systems. Dr. Siegel joined OMG after12 years in the research arm of Shell Oil, and offers extensive experience in distributed computing, object-oriented software development, and geophysical computing, as well as theoretical and computational work done at Argonne National Laboratory.

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Abstract:
In a Service-Oriented Architecture (SOA), many participating applications are themselves large, complex, and multi-protocol. To their SOA partners, they present interfaces based on an XML-based such as SOAP and work in the loosely-coupled fashion that characterizes this environment, but must also work with legacy applications over more tightly-coupled legacy protocols to execute their core functionality. In OMGÕs Model Driven Architecture (MDA), we can model these applications at different levels of abstraction and points of view (business vs. technical, e.g.) and then carry the model into the downstream development process where it is transformed, progressively, into the final application. WeÕll present the MDA from a SOA point of view, concentrating on the facets of MDA that fit well with the webÕs predominant emerging architecture.



Steve Stanton

Plenary Session: Successful Process Governance Strategies

Steve Stanton
Steve Stanton and Associates

Wednesday, October 19, 2005 - 8:30am - 9:30am

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Bio:
Steve Stanton is one of the pioneers of process-centered innovation.A prolific author, his writings include the best-selling The Reengineering Revolution published by HarperBusiness,and How Process Organizations Really Workin the Harvard Business Review. Often quoted by the major business press such as Fortune and The Wall Street Journal, Mr.Stanton's penetrating comments on complex business operations reflect a deep understanding of contemporary business concerns. Mr. Stanton fuels his talks with consulting and research. He has participated in the creation of many of the most valuable and revolutionary business ideas of the past twenty years,including: radical process improvement; process management; process-centered governanceand collaborative processes. His deep insights into real business issues and solutions are a direct result of years of consulting to CEOs and other business leaders. In addition, Mr. Stanton has been actively involved in significant research at Hammer and Company, The Concours Group and Babson College's Institute of Process Management.



Open Source Options for SOA Transformation

James Strachan
Chief Architect, LogicBlaze

Wednesday, October 19, 2005 - 3:00pm - 3:45pm

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Bio:
James Strachan is the Chief Architect and co-founder of LogicBlaze. James co-founded LogicBlaze to deliver an open source-based Enterprise Transaction Platform for distributed organizations requiring secure, high-performance messaging, cache and cluster management solutions. Before founding LogicBlaze, James spent more than 20 years in enterprise software development. He has specialized in work for both financial institutions, including leading firms such as JPMorgan Chase, Nomura Research Institute, and Dresdner Bank, for middleware providers such NEON. Previously, James founded SpiritSoft, Inc., a company providing Enterprise Java middleware services. James is heavily involved in the open source community: he was one of the founders of the Apache Geronimo project (Apache's J2EE container), ActiveMQ, and Groovy and a number of other open source projects including dom4j, jaxen and Jelly. He currently serves as a member of the Apache project, and is an active committer on a variety of leading open source projects including Spring, Maven and Jakarta Commons. James also holds the role of Specifications lead on JSR 241 and sits on a number of other JCP expert groups including JSR 52, 107, 127, 152, 174, 208, and 223. James received his B.S. in Computer Science and Mathematics from the University of Manchester, United Kingdom.



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